Intellectual Property
"The Creator Is The Owner"
When a formulator creates a formulation, in the absence of any other agreement, he or she is the owner of the IP (Intellectual Property). It does not matter if they have been paid to create it or if they have received a brief. They are still the owner.
This can place brand owners in a very difficult situation. Here are 10 reasons why you should always own your IP:
- A Disagreement with the Manufacturer
- Risk Management if Something Happens to the Manufacturer
- Manufacturer Is Taken Over
- If You Want To Sell
- Process and Creativity Control
- Control the Upgrade and Evolution of Formulations
- Get the Best Prices
- Get the best Service
- Unique Point of Difference (Not a copy of the manufacturers other products)
- Some Manufacturers Are Just Not Creative
So who really owns the IP?
Where there is no other contract or agreement, whoever creates it - owns it.
This actually means that the individual who formulates the product owns the IP. A scary thought for many brands.
Our intention is to have our clients own the IP and so have control over their own businesses and destinies.